Countrywide Metals Joins National Campaign to Highlight Role of Recycling in UK’s Sustainable Future

We’re proud to announce that Countrywide Metals is featured in The Element of Choice: A Sustainable Future, a national digital campaign led by the Aluminium Federation (ALFED) in partnership with Content With Purpose (CWP).

This powerful series highlights the important work happening across the UK to support a low carbon and circular economy. We are pleased to stand alongside other businesses, recyclers, and manufacturers who are working together to create a more sustainable future.

 

Our Director Shares the Bigger Picture

Our Director, Amy, features in the campaign to talk about the values that drive our work. She speaks about the responsibility we have in the recycling industry and why companies like ours must lead by example when it comes to environmental progress.

Amy also explains the role recycling plays in keeping materials like aluminium in use. This reduces the need for raw extraction, cuts down on carbon emissions, and supports long term sustainability across the UK.

 

 

A Look Behind the Scenes at Our Operation

The second video shows what goes on behind the scenes at Countrywide Metals. It features members of our team in action, handling collections, sorting material, and carrying out the daily work that keeps our site moving.

This footage gives a real look at the people behind the process. Our staff are central to everything we do, and this was a great chance to show their commitment and professionalism.

 

 

We are proud of the way our team represents what metal recycling should be. Their work reflects the values we promote in everything we do.

 

Part of a Nationwide Campaign

The Element of Choice brings together organisations across the UK who are all contributing to a cleaner, more responsible future. The series includes stories from across manufacturing, recycling, research, and skills development.

It highlights the role of aluminium in achieving sustainability goals and shows how different parts of the supply chain are working together to make progress.

 

Watch the Series

The full campaign, including our videos, is live now at:
https://contentwithpurpose.co.uk/alfed/theelementofchoice

New films will be released every Tuesday and Thursday throughout June and July 2025.

Recycling is more than just material recovery. It is a vital part of building a stronger and more sustainable future for the UK.

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